Every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly, have them make a decision that they want what you are offering.
When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.
For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played “show and tell”. Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result – ownership of your product.
As you tell stories, people will remember those stories versus all the facts in the world. “FACTS TELL, BUT STORIES SELL.” They should want to get involved in your business or purchase your product because of all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story to bring people’s attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company’s story over and over!
Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!
Find your WHY and Fly!
Creative imagination is more than just active imagination. To be able to actively imagine things, to see and hear things in one’s mind, is an important ability. It doesn’t have to involve much creativity, though, does it? Daydreaming, for example, is a process of imagination. It can consist of an elaborate fantasy world, but one full of all the things that many people think about.
Creative imagination, then, has to include the ability not just to imagine things, but to imagine original things. It is seeing things that others don’t see and coming up with new ideas. So how do you cultivate this?
Creative Imagination 101
First, exercise your basic imagination. It can be as simple as thinking in pictures more or listening to music in your mind. Play little “movies” in your mind, until you can watch them on command. This is a simple process, but for those of us that can’t easily do it naturally, it can take a lot of practice. Fortunately, it is not an unpleasant activity.
The second part of developing your creative imagination is to get more creative in your thinking and imagining. Start by paying attention to your creativity. Our subconscious minds give us more of what we pay attention to. Ignore creative aspects of your life, and you’re telling your subconscious they are unimportant. On the other hand, if you note when you’re creative, your subconscious mind will start feeding you more creative ideas.
Different surroundings can also encourage your creativity. Want more creativity in your love life? Hike up a mountain with your partner. Do you write? Try sitting on a roof to write. Want new ideas for your business? Take a notebook to the park and sit by the duck pond. A change of environment can get your thinking out of its ruts.
You can play games that exercise your creative imagination. One such game uses a technique called “concept combination.” Alone or with other players, you combine random concepts or things in new ways, to see who has the best idea. A thermometer and a billboard, for example, could generate an idea for a sign that checks the weather and adjusts the message accordingly (“Come in out of the heat for a cold beverage,” or “Come in out of the rain and warm up with our gourmet coffee.”).
Don’t Wait For Creative Imagination
Creative inspiration certainly can strike at any time, but it strikes more often when there is work instead of waiting. So if you want to come up with creative inventions, start mentally redesigning everything you see. Imagine a better bicycle, a faster mail service, or a better chair. Continue this for three weeks, and it will become a habit.
Of course, creative imagination goes beyond solving specific problems or inventing things. Truly creative minds are always coming up with the questions too, not just the solutions. If you want to be more creative all the time, focus on three things:
- Changing your perspective. A child might think that working just to not work (to retire) is silly. Thinking from that perspective might give you ideas for how to make money doing things you enjoy. Seeing the world as a bear sees it might give a painter imaginative new ideas. Looking at things from a customer’s perspective is a sure way to find creative improvements for a business. See everything from several perspectives.
- Challenging your assumptions. What if restaurants didn’t have employees? Visitors pay a machine as they enter, feed themselves at a buffet, and everything is as automated as possible, so one owner-operator could run a large restaurant alone. Challenge all your assumptions for practice. Do you have to pay rent? Do swimming pools need water? Can exercise be a bad thing?
- Let your ideas run wild. Does a flying bed seem silly? It could lead to the concept of a helium mattress. When you get off it in the morning, it floats out of the way, up to the ceiling. Perfect for small apartments. Don’t stifle your creativity. Relax, and let ideas come. You can always discard them later.
For these techniques to be a habitual part of your thinking, use them regularly. Since it takes several weeks to develop a habit, remind yourself to use them each day. Jot a few of your favourite techniques on a card and carry it with you. Look it over throughout the day and apply the techniques to anything. Soon, you’ll have a more creative imagination.
Creative Thinking A How-To Guide
Creative thinking is a potential we are all born with. If you don’t use that potential, it is probably because you don’t know and apply the simple principles for developing it. We can remedy that right now.
The two basic principles of creative thinking are:
- There are methods and techniques of creative thinking.
- Making these methods and techniques a part of your mental habits will make creative thinking easy and automatic.
An entrepreneur sees the potential profit in a situation because his mind is trained for that. A lawyer sees the potential problems because that is how his mind is trained. How we repeatedly think becomes a habit, and that is how you train a mind. Learn the techniques of creative thinking, use them until they are a habit, and creative thinking will be as natural for you as lying is for a politician.
The Techniques Of Creative Thinking
There are dozens of creative problem-solving techniques you can learn to use. “Concept-combination,” for example, will have you mixing roses and clocks to create the first alarm clock that wakes you up with a gentle release of fragrance. Use the technique of “random-presentation” and a cell phone can give the idea to do your dictation with a pocket tape recorder while you walk, so you’ll have time for exercise and still get your work done.
Creative thinking goes beyond just solving specific problems or inventing new things. A truly creative mind is always coming up with the questions too, not just the solutions. To be more creative all the time, focus on three things:
- Challenge your assumptions. What if a restaurant didn’t have employees? Customers could pay a machine as they enter, and feed themselves at a buffet. If everything was as automated as possible, maybe one owner-operator could run a large restaurant alone. Challenge everything. Do you have to go to work? Do pools need water? Is education always a good thing?
- Change your perspective. Imagining a dog’s thoughts about your busyness could clue you into the unnecessary things you do. Thinking dollars-per-day instead of per-hour could give you a plan to let employees go home when they finish a certain quota. Greater efficiency would be almost certain, and you could adjust daily pay and quotas so both you and employees made more money. Look at everything from several perspectives.
- Let your ideas run wild. Flying furniture seems silly, but it may lead to the idea of a hover-lifter. Slide the device under furniture and it lifts it with a cushion of air, making for easy moving. Don’t stifle your creativity. Relax, let ideas come, and know that you can always discard them later.
Creating Creative Thinking Habits
To make the above techniques into an automatic part of your thinking, just use them enough. Usually, it takes several weeks to develop a habit, so you need a way to remind yourself each day during that time. Try writing a few of your favourite techniques on a card and carrying it with you. Pull it out throughout the day and apply the techniques to anything. Soon, more creative thinking will be a normal part of your life.